Whitie Bensen Athletic Equipment proudly provides custom apparel for teams of all types. We create custom online stores– this means your team orders online and we’ll do the rest: from collecting money to packaging your orders, your custom pieces are in good hands.



We design hockey and lacrosse uniforms for all types of leagues. Our relationships with embroidery companies allow us to provide you with the best uniforms for your on-the-field action at a fair price. We work with teams and leagues across New England: NCAA colleges and universities, such as Yale University, youth travel leagues like Southern Stars, junior programs like Hartford Wolfpack, and high schools, such as McMahon Lacrosse. No order is too large or too small for us to handle. Our expertise in the uniform design process is unparalleled, so you know your jerseys, pinnies, or shells will look crisp.

Team wear

Whitie Bensen Athletic Equipment proudly provides customized items for leagues, teams, and individuals. Whether you need water bottles for a company fundraiser, or t-shirts for a youth league, we understand team wear is an essential part of the experience: proudly representing your team off the field is important. We’ve worked with corporations such as Pepsi, university teams such as Boston University Volleyball, local Little League teams, and countless others in between. If you have a logo, great! If not, we’ll design one together.


In-store clothing

Whitie Bensen Athletic Equipment is an authorized dealer for the NHL, Bauer, CCM, and many moreThis means we’re able to provide you with officially certified NHL jerseys, T-shirts, college-certified LAX shorts, and much more at a fraction of the cost. It’s a great way to collect your favorite hockey & lacrosse team apparel without paying more than you should.

Examples of Custom Web Store & Shopping Cart Checkout:

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